SKIMS, the shapewear and loungewear brand founded by reality TV star Kim Kardashian West, has expanded its product offerings to include swimwear. The new SKIMS Swim collection was launched in collaboration with filmmaker Harmony Korine, known for directing the cult classic film “Spring Breakers.”
The collection features a range of styles, from bikinis to one-piece swimsuits, in a variety of colors and prints. The pieces are designed to flatter a variety of body types, with options for both full coverage and more revealing cuts. In a press release, Kardashian West said that the new collection was inspired by her own experiences searching for swimwear that made her feel confident and comfortable. “I know firsthand how challenging it is to find swimwear that fits well and makes you feel good,” she said. “We set out to make a swim collection that encompasses all sizes and shapes and make you feel confident and comfortable.”
Korine, who has previously worked with Kardashian West on a Yeezy campaign, contributed his signature style to the collection’s marketing campaign. The promotional images feature a group of models lounging on the beach, sporting SKIMS Swim pieces and oversized sunglasses. The collection has already drawn attention for its inclusive sizing options, which range from XXS to 4X. Additionally, the brand has partnered with the non-profit organization Girls Learn International, with a portion of the proceeds from each SKIMS Swim purchase going toward supporting girls’ education and empowerment.
SKIMS Swim marks the latest expansion for the brand, which has quickly become a major player in the fashion industry since its launch in 2019. The brand has already gained a loyal following for its comfortable yet stylish loungewear, and the swimwear collection is sure to draw even more fans. The SKIMS Swim collection is now available for purchase on the brand’s website, as well as at select retailers. With its stylish designs, inclusive sizing, and charitable giving, it’s no wonder that the new collection is already making waves in the fashion world.
